A cruelty-free product is one that has not been tested on animals, either in the production or development phase. These products are considered ethical and do not cause harm or suffering to animals. In this post, we ask the question: is Maybelline cruelty free?
(Also read: Is Aveeno cruelty free? Is NYX cruelty free?)
Maybelline’s Animal Testing Policy

Maybelline has been around for over 100 years. They produce a wide range of beauty products, including mascara, lipstick, foundation, and more. Unfortunately, Maybelline’s animal testing policy is not as clear-cut as it needs to be.
Maybelline is owned by L’Oreal, a company that has been criticized for its animal testing practices. L’Oreal claims that it no longer tests on animals, but this does not necessarily apply to Maybelline. For one thing, Maybelline sells its products in China, according to PETA, a country that requires animal testing on imported cosmetics.
What Does This Mean for Maybelline’s Cruelty-Free Status?

They’re not truly for the animals. Maybelline’s decision to sell its products in China makes it impossible for the brand to be considered truly cruelty-free. While Maybelline may not test its products on animals in the United States, the fact that it allows animal testing in other countries is a huge cause for concern.
What Are the Cruelty-free Alternatives to Maybelline?

If you are looking for a cruelty-free makeup brand, there are many options available. Some popular cruelty-free brands include Tarte Cosmetics, Kat Von D, and Too Faced. These brands have made a commitment to using ethical and sustainable practices in their production processes. Our post on cruelty-free skin care has more options.
This post was about cruelty-free beauty products
Maybelline’s animal testing policy is not clear-cut at all, and it is difficult to determine whether or not the brand is truly cruelty-free. Which means we assume it is not. If you are looking for a cruelty-free makeup brand, there are many other options available.
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