Thanks to coronavirus, we’re spending way more time indoors than out at a social gathering, but that doesn’t mean we have to neglect our makeup! And when it comes to makeup, organic is the way to go. We use makeup every day, and it’s very, very intimate with our skin. Which means the ingredients need to be safe for us (and, relatedly, for the environment). With the emergence of the clean beauty movement – which used to mean homemade, handmade, suspiciously packaged products, but now includes the top luxury makeup brands enthusiastically marketing glamorous ‘non toxic makeup’ – the beauty industry is undergoing a much-needed upgrade. Not only are there recognizable clean beauty brands, but there are enough to compile a long list of the best clean beauty brands for makeup in the market!
The Unregulated Beauty Industry
Which skincare brands are the best, though? When it comes to beauty brands, there is good news and bad news. The bad news is that beauty brands do not legally need to disclose their ingredients to us (including any toxic ones). So, harmful and even cancer causing makeup brands have had a free rein for far too long. The good news is that consumers have wised up over the years, and the numerous trailblazing new clean beauty makeup brands are open about their ingredients and particular about using only organic, natural ingredients to begin with.
But definitions are vague, and not legally enforceable. So, “organic” could mean one thing to you and another thing to me. Same with “natural”. To avoid this (and to avoid having to vet every single ingredient listed on the bottle – as well as worrying about those that haven’t been listed), my strategy was to just go for products that have only a few basic “clean” ingredients along with relevant certifications, and brands that clearly state their philosophy of being mindful of the environment and of our health.
Defining Clean Beauty
So, for our purposes here, what is a clean beauty brand? The clean beauty brands listed in this post are cruelty-free, use natural and organic ingredients, do not use toxic ingredients (such as parabens, pthalates, etc), use sustainable packaging, and preferably have some trusted certification vouching for it (such as the EcoCert COSMOS seal or the Made Safe certification, or the B-Corp certification or the Sephora Clean Seal). So, you can safely limit your makeup options to just the brands on this list, knowing that they are non-toxic and clean (both of which mean the same thing).
If you want to explore other brands, and find out for yourself what the safest makeup brand is, understanding the brand’s intentions is vital (and it’s usually apparent when you dig a bit). You don’t want a brand that’s great at marketing, but is actually cutting corners with the ingredients’ safety aspect. When in doubt, head to the EWG website to search for the ingredients. And do look out for the reviews, whether on the brand website or on Amazon. Thanks to the collective feedback system that is the online product reviews, we don’t need to make mistakes when we can learn from others’.
The Best Clean Beauty Brands for Makeup
So, what are the cleanest makeup brands? Let’s get down to listing out 31 of the best clean beauty brands that are safe for you and the planet. The list covers a whole gamut of brands (in alphabetical order), such as Laurel Skin, whose ingredients are sourced from their own garden and local farms; Ilia Beauty, a pioneering clean beauty brand that works with TerraCycle’s Zero Waste Box platform to prevent landfill waste; Vapour Beauty, which has a Champion safety status from the EWG and Campaign for Safe Cosmetics; and numerous handmade brands, such as W3ll People (made in small batches), etc.
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100% Pure
Alima Pure
Let’s Plant a Forest Together /// 1 Order = 5 Meals
Au Naturale
Balmyard Beauty
BITE Beauty
Stop and smell the ingredients
Fitglow Beauty
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Grown Alchemist
Henne Organics
Ilia Beauty
Jillian Dempsey
Juice Beauty
Kjaer Weis
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Kosås
Lawless Beauty
Lily Lolo
Living Libations
Love + Sage
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Manasi 7
Olio E Osso
P/Y/T
Rituel de Fille
RMS Beauty
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Rodin
Tata Harper
Tower 28 Beauty
Vapour Beauty
W3ll People
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Best Websites for Makeup (Clean and Green Beauty)
These aggregator websites curate the best clean beauty makeup brands:
The Detox Market // Check out The Detox Market’s Brand List for Makeup for luxe as well as affordable non toxic beauty products.
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I hope you found this list of clean, non-toxic makeup brands helpful. Check out the Campaign for Safe Cosmetics (or their Facebook page) for updates on the clean beauty industry, and guidelines to avoid greenwashing. Know of any more clean beauty brands?
NOTE: All brand photographs belong to the respective brands/businesses.
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Read More About Clean Beauty and Personal Care Products
Grandma’s Amazing Clean Beauty Secrets
Switching to Cruelty-free Personal Care Products
Non Toxic Personal Care & Beauty Products
Organic Shampoo Bars for Clean Hair
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NOTE: All brand photographs belong to the respective brands/businesses.
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What do you think?